Jun 26, 2015
Around the world, health advocates are fighting back against the latest youth-oriented marketing campaign for Marlboro cigarettes – and calling on governments to stop Marlboro once and for all.
For decades, the iconic Marlboro Man made Marlboro the most popular cigarette brand among youth – fueling a global epidemic that will kill one billion people this century if current trends continue.
Continue reading Message to Countries Worldwide: Stop Marlboro
Youth-oriented “Be Marlboro” campaign continues to expand worldwide
Jun 10, 2015
The youth-oriented “Be Marlboro” marketing campaign from tobacco giant Philip Morris International continues to spread around the world. The latest stop: The country of Georgia.
Last month, a “Be Marlboro” promotional event was spotted in a high-end shopping mall in Tbilisi, Georgia. Located in a high traffic area, the “Be Marlboro” display featured two Ferrari race cars and a video game stand surrounded by bean bag chairs in the red and white Marlboro colors. Not surprisingly, the booth attracted the attention of children at the mall.
Continue reading Race Cars, Bean Bags and Video Games – But Philip Morris Claims It Doesn’t Market to Kids
Philip Morris International ads found to target youth
Apr 21, 2014
Last month, the Campaign for Tobacco-Free Kids and other public health groups issued a report exposing how Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes that uses themes and images sure to appeal to youth.
The “Be Marlboro” campaign has spread to more than 50 countries despite being banned by a German court for targeting teens. The campaign associates “being Marlboro” with falling in love, playing music, partying, engaging in adventure sports and other activities popular with youth.
Continue reading Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign
Is it an ad for Marlboro cigarettes or teen fashion? You decide
Mar 12, 2014
As revealed by a report issued today by the Campaign for Tobacco-Free Kids and other international public health groups, Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes – called “Be Marlboro” – that uses themes and images sure to appeal to youth.
The campaign has spread to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.
“Be Marlboro” ads feature attractive young people partying, falling in love, playing music and engaging in adventure sports such as snowboarding and surfing – in short, things youth around the world aspire to do.
Continue reading Take the Marlboro Teen Fashion Quiz
Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use
Oct 24, 2013
Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use. The international maker of the best-selling Marlboro brand is the world’s largest publicly traded tobacco company. During the third quarter of 2013, PMI reported that global cigarette sales fell both for the company and the industry as a whole, a promising sign that the tide may be turning on the global tobacco epidemic.
Continue reading Strong Tobacco Control Laws Slow Sales for Philip Morris International