Tobacco Unfiltered

Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign

Philip Morris International ads found to target youth

Editor
Apr 21, 2014

photo

Last month, the Campaign for Tobacco-Free Kids and other public health groups issued a report exposing how Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes that uses themes and images sure to appeal to youth. 

The “Be Marlboro” campaign has spread to more than 50 countries despite being banned by a German court for targeting teens.  The campaign associates “being Marlboro” with falling in love, playing music, partying, engaging in adventure sports and other activities popular with youth.

Continue reading Creative Outrage: Enter our Contest to Expose the Truth about the “Be Marlboro” Campaign

posted April 21, 2014

Take the Marlboro Teen Fashion Quiz

Is it an ad for Marlboro cigarettes or teen fashion? You decide

Editor
Mar 12, 2014

photo

As revealed by a report issued today by the Campaign for Tobacco-Free Kids and other international public health groups, Philip Morris International (PMI) is conducting a global marketing campaign for its best-selling Marlboro cigarettes – called “Be Marlboro” – that uses themes and images sure to appeal to youth.

The campaign has spread to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.

“Be Marlboro” ads feature attractive young people partying, falling in love, playing music and engaging in adventure sports such as snowboarding and surfing – in short, things youth around the world aspire to do.

Continue reading Take the Marlboro Teen Fashion Quiz

posted March 12, 2014

Strong Tobacco Control Laws Slow Sales for Philip Morris International

Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use

Editor
Oct 24, 2013

photo

Cigarette sales are down for Philip Morris International (PMI) in countries with strong laws to reduce tobacco use.  The international maker of the best-selling Marlboro brand is the world’s largest publicly traded tobacco company.  During the third quarter of 2013, PMI reported that global cigarette sales fell both for the company and the industry as a whole, a promising sign that the tide may be turning on the global tobacco epidemic. 

Continue reading Strong Tobacco Control Laws Slow Sales for Philip Morris International

posted October 24, 2013

Join the Tobacco-Free Kids E-Newsletter

Learn More »
Outside the US? Click here. Are You Inside the US or Canada?
Close

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

Tags

Academy Awards, addiction, adults, advertising, africa, Africa, airports, Alaska, Altria, American Cancer Society, American Heart Association, American Lung Association, Americans for Non-Smokers' Rights, Argentina, Australia, babies, Bangladesh, baseball, Bidis, Big Tobacco, billboard, Bloomberg, Brazil, Brown and Williamson, business, California, Camacho Cigars, Camel, Camel Orbs, campaign contributions, Campaign for Tobacco-Free Kids, campus, Canada, cancer, candy, cars, casino, CDC, cessation, Champion Award, Cheyenne International, Chicago, chile, China, cigarettes, cigars, Clinton Global Initiative, CNN, colleges, compensation, concerts, Congress, convenience stores, Costa Rica, Counter Tobacco, cruise ships, CVS, death rates, Delaware, dementia, diet, dissolvables, Djarum, DOJ, drug, Dunhills, e-cigarettes, Earth Day, editorials, environment, European Union, FairWarning, Family Dollar, Fathers' Day, FCTC, FDA, flash mob, flavored, Florida, football, Frank Lautenberg, funding, GATS, Georgia, Glamour, global, global adult tobacco survey, global tobacco epidemic, government interference, grant, graphic warning labels, Great American Smokeout, greenwashing, Grizzly, gutka, Halloween, harms, health, healthcare reform, Heart Disease, Hollywood, homes, Honduras, hood wraps, hotels, Idaho, Illinois, implementation, India, Indiana, Indianapolis, Indonesia, industry watch, influence, ingredients, international, Ireland, Jakarta, July 4th, Kansas, Kentucky, kenya, Kessler, Kick Butts Day, kids, kitty litter, L.A. Lights, labor, Latin America, latin america, law, Legacy, LGBT, light and low tar, littering, little cigars, Long Beach, loose tobacco, Lorillard, Los Angeles, Louis Camilleri, low-income families, magazines, Margaret Chan, marketing, Marlboro, Maryland, Massachusetts, mental illness, menthol, Mexico, Michael Bloomberg, Michigan, Minnesota, Missouri, MLB, Moneyball, mothers, movies, Myanmar, Namibia, National Institutes of Health, native Americans, Natural American Spirit, Navajo, NCAA, Nepal, New Hampshire, New Year's Resolutions, New York, New York City, New Zealand, nicotine, Nigeria, non-communicable diseases, north carolina, North Dakota, Obama, Ohio, Oklahoma, One Direction, op-eds, oral cancer, Orange Bowl, Oregon, Oscars, other tobacco products, pakistan, Pakistan, Peru, Philip Morris International, Philip Morris USA, Philippines, pipe tobacco, plain packaging, poison, politics, poverty, pregnant, prevention,

About This Blog

We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

Comments? Feedback?