Tobacco Unfiltered

Legacy’s truth Campaign Named One of the Top Ad Campaigns of the 21st Century

Making it cool not to smoke

Editor
Jan 14, 2015

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Legacy’s truth campaign is the most innovative and successful advertising campaign ever conducted to prevent youth tobacco use in the United States. So it is highly deserved that Advertising Age magazine has named truth one of the top ad campaigns of the 21st Century. We congratulate Legacy on this tremendous honor.

The truth campaign has featured such iconic ads as “Body Bags,” which used body bags being dumped outside Philip Morris headquarters to visualize the 1,200 deaths caused by tobacco use each day. These ads empowered youth to reject the manipulative tactics of the tobacco industry.

Continue reading Legacy’s truth Campaign Named One of the Top Ad Campaigns of the 21st Century

posted January 14, 2015

Cigarette Butts Are Toxic Waste

Legacy encourages you to “Rethink Butts”

Editor
Apr 9, 2013

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We know that cigarettes are the number one cause of preventable death in the United States and around the world.

Here’s a fact that isn’t as well-known: Cigarettes are also the number one littered item on U.S. roadways and on beaches and in waterways worldwide.

Continue reading Cigarette Butts Are Toxic Waste

posted April 09, 2013

Smokeless Tobacco Ads Push Flavored Products and Target Current Smokers

Marketing shift threatens kids and undercuts quitting efforts

Editor
Apr 11, 2011

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The 21st-century version of the "light" and "low tar" ruse that kept smokers hooked despite their health concerns may well be the emergence of a new marketing strategy for smokeless tobacco that pushes these harmful products as an alternative to cigarettes.

A new study conducted by Legacy clearly documents a shift in smokeless tobacco magazine advertising away from a determined focus on men's sporting and leisure publications toward general-interest magazines aimed at a much broader market. The industry is increasingly pushing flavored products — which could influence kids to start using smokeless tobacco. And it's trying to attract smokers who are restricted from lighting up due to the success of smoke-free air policies — when the best step they could take for their health is to quit.

Continue reading Smokeless Tobacco Ads Push Flavored Products and Target Current Smokers

posted April 11, 2011

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We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

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