Tobacco Unfiltered

Smokeless Tobacco Ads Push Flavored Products and Target Current Smokers

Marketing shift threatens kids and undercuts quitting efforts

Editor
Apr 11, 2011

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The 21st-century version of the "light" and "low tar" ruse that kept smokers hooked despite their health concerns may well be the emergence of a new marketing strategy for smokeless tobacco that pushes these harmful products as an alternative to cigarettes.

A new study conducted by Legacy clearly documents a shift in smokeless tobacco magazine advertising away from a determined focus on men's sporting and leisure publications toward general-interest magazines aimed at a much broader market. The industry is increasingly pushing flavored products — which could influence kids to start using smokeless tobacco. And it's trying to attract smokers who are restricted from lighting up due to the success of smoke-free air policies — when the best step they could take for their health is to quit.

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posted April 11, 2011

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