Youth-oriented “Be Marlboro” campaign continues to expand worldwide
Jun 10, 2015
The youth-oriented “Be Marlboro” marketing campaign from tobacco giant Philip Morris International continues to spread around the world. The latest stop: The country of Georgia.
Last month, a “Be Marlboro” promotional event was spotted in a high-end shopping mall in Tbilisi, Georgia. Located in a high traffic area, the “Be Marlboro” display featured two Ferrari race cars and a video game stand surrounded by bean bag chairs in the red and white Marlboro colors. Not surprisingly, the booth attracted the attention of children at the mall.
Continue reading Race Cars, Bean Bags and Video Games – But Philip Morris Claims It Doesn’t Market to Kids
Kick Butts Day Rally at Georgia State Capitol
Mar 12, 2012
With just nine days to go before Kick Butts Day, youth around the country are organizing high-impact events that highlight the dangers of tobacco use and show public officials how important it is to support policies that reduce tobacco use and saves lives. The fight against tobacco is as urgent as ever following a new U.S. Surgeon General’s report that found youth tobacco use is still a “pediatric epidemic.”
At the Georgia State Capitol in Atlanta, teens and health advocates will hold a rally to speak out about tobacco’s terrible toll on the state and the benefits of increasing the cigarette tax by $1. The “Bump it Up A Buck” Coalition is telling lawmakers the measure would reduce smoking, improve the health of all Georgians and generate more than $340 million in new revenue each year.
Continue reading Bump It Up a Buck to Save Lives