Tobacco Industry Hasn’t Come a Long Way, Baby
New line of super-slim cigarettes aggressively targets women
Editor
Jan 18, 2012
South Korea’s leading cigarette manufacturer, KT&G, has launched a new line of super-slim cigarettes and is directly targeting women around the globe in a marketing campaign that promotes the brand as smart and sophisticated.
"Love Smart" declares a Jakarta billboard for Esse, which pictures a slim woman in a sleek blue dress.
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