Philip Morris International Suggests Cigarettes are “a Cool Friend” for Indonesians
In country of smoking baby, tobacco giant targets young men with outrageous billboard
Posted by: Editor | Aug 30, 2011
From Philip Morris International’s Indonesian subsidiary Sampoerna comes a new billboard with a jaw-dropping slogan: "Dying is better than leaving a friend. Sampoerna is a cool friend."
See it here:
Indonesia is home to the "smoking baby" — the tobacco-addicted toddler shown chain-smoking on a video that went viral worldwide.
Smoking kills at least 200,000 people in Indonesia each year.