Home > Tobacco Unfiltered > Ad Campaign in Thailand Sends Powerful Message to Quit Smoking

Ad Campaign in Thailand Sends Powerful Message to Quit Smoking

Kids get smokers’ attention in shocking video

Posted by: Editor | Jul 19, 2012

A new smoking cessation campaign is making waves in Thailand and around the world, spreading a powerful and effective message to quit smoking.

Conducted by the Thai Health Promotion Foundation, the video features young children approaching smoking adults and asking for a light.  The adults lecture the children on the dangers of smoking with one adult stating, “If you smoke you die faster.  Don’t you want to live long and play?”  Each child responds, “So why are you smoking,” and hands each smoker a note with the message, “You worry about me, but why not about yourself?”

The ad campaign has gone viral, generating more than 400,000 YouTube views in Thailand and worldwide and a 40 percent increase in calls to Thailand’s quit-smoking hotline. 

Watch the full video.

 

 

 

Join the Tobacco-Free Kids E-Newsletter

Learn More »
Outside the US? Click here. Are You Inside the US or Canada?
Close

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

Why Get Tobacco Unfiltered Email Alerts?

Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

By signing up, you may also get occasional alerts about opportunities to fight Big Tobacco nationally. (See Our Privacy Policy)

About This Blog

We blog news and information about the global movement to reduce tobacco use and its devastating toll.

We expose the tobacco industry's deceitful practices and chronicle the work of advocates in the United States and around the globe who are battling the world’s leading cause of preventable death.

Comments? Feedback?