TobaccoFreeKids.org > Tobacco Unfiltered > Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

Legacy’s truth® video turns the tables to show youth how addiction harms

Posted by: Editor | Sep 14, 2011

Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's "not that hard to quit" smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.

In a new video from Legacy’s truth® campaign, "Steve" speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: "Having my vocal cords removed definitely helped me quit smoking…and talking."

Check out the video here:

There's more on You Tube.

 

 

 

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Get a heads up each time we blog news and information about the global tobacco epidemic and the movement to reduce tobacco use and its terrible toll of disease and death in the United States and around the world.

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addiction, Louis Camilleri, Philip Morris International, youth

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