Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”
Legacy’s truth® video turns the tables to show youth how addiction harms
Posted by: Editor | Sep 14, 2011
Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's "not that hard to quit" smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.
In a new video from Legacy’s truth® campaign, "Steve" speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: "Having my vocal cords removed definitely helped me quit smoking…and talking."
Check out the video here:
There's more on You Tube.