Home > Tobacco Unfiltered > Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

Smoker Talks truth® to Philip Morris International CEO’s Claim That It’s “not that hard to quit”

Legacy’s truth® video turns the tables to show youth how addiction harms

Posted by: Editor | Sep 14, 2011

Philip Morris International CEO Louis Camilleri told company shareholders in New York recently that it's "not that hard to quit" smoking. But the words of a real smoker, sick and wheezing, speak truth to tobacco industry power.

In a new video from Legacy’s truth® campaign, "Steve" speaks through a tracheotomy hole, coughs and wheezes as he sets the story straight: "Having my vocal cords removed definitely helped me quit smoking…and talking."

Check out the video here:

There's more on You Tube.

 

 

 

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