Blowing Smoke: Tobacco Industry Youth Prevention Ad Campaigns

The tobacco industry has targeted teens for decades. The industry's own documents prove it. Now, some tobacco companies want us to believe that they have reformed their deadly ways with tobacco prevention campaigns aimed at kids.

The truth is that the tobacco industry is just putting up yet another smokescreen. Philip Morris, Lorillard, and others are trying to preempt real change by launching their own "youth anti-smoking" programs - programs that are unlikely to succeed.

To find out more, visit these links:

Study: Philip Morris Tobacco Prevention Ads Not Effective With Teens

Press Release: Philip Morris Should Dump the Marlboro Man

Ad: Dump the Marlboro Man

Ad: Meet the Philip Morris Generation

CAMPAIGN Letter to Geoffrey Bible, CEO of Philip Morris