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Saturday . Nov 7

Magazines With High Youth Readership In Which Philip Morris Advertises
Despite its claims that it does not market to kids, Philip Morris has advertised in recent months in the following magazines with high youth readership. The magazines listed have youth readership totaling either more than two million or more than 15 percent of the magazine’s overall readership.

Magazine

Youth Readership
(000)

Total Readership
(000)

Youth Readership %

Sports Illustrated

7254

32164

22.5

People

5634

43766

12.9*

Rolling Stone

3318

11779

28.2

Inside Sports

3116

9009

34.5

Hot Rod

2937

9431

31.1

Glamour

2882

14547

19.8

Vibe

2864

6782

42.2

Sport

2605

7907

32.9

Motor Trend

2131

8454

25.2

Field and Stream

2016

13807

14.6

Outdoor Life

1867

9185

20.3

Mademoiselle

1540

6509

23.6

Spin

1316

4109

32.0

The Sporting News

1190

3965

30.0

Source: Simmons Market Research Bureau
* People self-reports teen (12-19) readership of 3.8 million, of 17 percent of total readership.
Posted: February 16, 2000

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