Camel Ad in Sports Illustrated
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Updated: 8.5.02 Several studies found that the leading cigarette and smokeless tobacco brands all increased their advertising in youth-oriented magazines, such as Sports Illustrated and Rolling Stone, after the November 1998 state tobacco settlement and that this advertising was reaching most youth at saturation levels of exposure. In June 2002, a California judge fined R.J. Reynolds $20 million for continuing to advertise in youth-oriented magazines after the settlement. While other tobacco companies have stopped or reduced advertising in youth-oriented magazines, they did so only under threat of legal action by the state attorneys general.
Massachusetts Study: UST Increased Advertising in Youth-Oriented Magazines Massachusetts Department of Public Health Report: Smokeless Tobacco Advertising Expenditures: Before and After the Smokeless Tobacco Master Settlement Agreement Statement: United States Smokeless Tobacco Caught Increasing Marketing to Kids After Signing Agreement to Stop New England Journal of Medicine study shows tobacco industry still marketing to kids Abstract: The Master Settlement Agreement with the Tobacco Industry and Cigarette Advertising in Magazines Campaign Statement: New Study Provides Powerful Evidence that Tobacco Companies are Violating Their Promise to Stop Marketing to Kids Other Reports and Releases Cigarette Advertising Expenditures Before and After Master Settlement Agreement Legacy Foundation Study "Tobacco Brand Magazine Advertising To Teens" Campaign Release: Two New Studies Confirm Tobacco Industry Has Increased Advertising Aimed at Children Since State Settlement Campaign Statement: California Judge Finds R.J. Reynolds Guilty of Marketing to Kids in Violation of 1998 Settlement Agreement See Also Factsheets: Tobacco Company Marketing to Kids Special Report: Big Tobacco Shifts Ads from Billboards to Stores
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