Oct. 18 2013
WASHINGTON, DC – Legacy®, the national public health foundation created out of the 1998 state tobacco settlement, today announced the appointment of Robin Koval as its new President and Chief Executive Officer. Robin Koval has had a distinguished career as an innovative leader in the advertising field. She brings an exceptional set of skills and experience that will allow Legacy to build on the extraordinary record of achievement under outgoing CEO Cheryl Healton.
Under Dr. Healton, Legacy’s groundbreaking truth® campaign contributed enormously to the rapid decline in youth tobacco use. Ms. Koval’s marketing and advertising experience will bring fresh insights to Legacy’s important work and should allow that work to reach new levels of impact and effectiveness. We look forward to working with Robin Koval and Legacy to accelerate declines in tobacco use and win the fight against the nation’s number one cause of preventable death. Working together, we can eliminate the death and disease caused by tobacco and create a world where every child grows up tobacco-free.