Java Jazz: A Cigarette Ad
Disguised as a Music Festival
Java Jazz is one of the largest music festivals in Asia. Held every year in Jakarta, Indonesia, Java Jazz was sponsored this year by Djarum Super Mild, a cigarette brand known for its aggressive marketing that appeals to kids.
The concert allows Djarum to promote its deadly products using the images of stars like Joss Stone and Craig David for months before the show.
