Morton Levin publishes first
major study definitively linking smoking
to lung cancer.
TV series "I Love Lucy" begins
its run. Sponsored by Philip Morris, the
show opens each week with stick figures
of Lucy and Desi climbing a giant pack
of Philip Morris cigarettes. It is the
top-rated show for four of its first six
Good Housekeeping refuses ads for cigarettes.
Reader's Digest republishes Roy Norr's
"Cancer by the Carton" article from the October,
1952 Christian Herald.
Richard Doll and A. Bradford Hill publish
an article that
confirms the link between smoking and lung
Cigarette companies sponsor
"A Frank Statement to Cigarette Smokers,"
an ad disputing evidence that cigarette
smoking causes lung cancer.
Marlboro Cowboy created for Philip
Morris with the slogan "Delivers the Goods on Flavor." At the time
Marlboro had one quarter of 1% of the
The first Surgeon General's report on
smoking is published, recognizing the proven link
between smoking and lung cancer.
A study by the industry-funded
Tobacco Industry Research Committee finds that pregnant women who smoke
have smaller babies and are more likely to give
Passage of the Federal Cigarette Labeling &
Advertising Act to inform the public about the
adverse health effects of smoking.
Health warnings first appear on cigarette packs
in response to congressional legislation. The warnings
CAUTION: CIGARETTE SMOKING MAY BE HAZARDOUS TO YOUR HEALTH
Philip Morris introduces the Virginia Slims brand
with its iconic "You've come a long way baby" ad
campaign targeting women.
The U.S. Supreme Court applies the Fairness
Doctrine to cigarettes, giving tobacco control groups
"equal time" on television to air anti-smoking ads in
response to tobacco commercials.
New cigarette warning label:
WARNING: THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH
United Airlines is the first major carrier
to establish separate sections for smokers
TV and radio ad ban and
end of the Fairness Doctrine. The tobacco industry
accepted the advertising ban in order to end the
successful anti-smoking ads.
Marlboro Lights introduced, promising
lower tar and nicotine.
Arizona becomes the first state to restrict
smoking in a number of public places.
Nixon Administration Surgeon General
Dr. Jesse Steinfeld is fired after angering
tobacco executives by urging restrictions
on secondhand smoke.
Army and Navy stop including cigarettes in
rations for service members.
The Minnesota Clean Indoor Air Act is the first statewide law in the nation to
require separate smoking areas in public places.
First Great American Smokeout.
Lois Lane lights up in Superman II. For a reported payment of $42,000, Philip Morris
purchases 22 exposures of the Marlboro logo in the
movie; Lois Lane, strong role model for teenage girls,
gets a Marlboro pack on her desk and begins chain
smoking Marlboro Lights. despite never having smoked in the comic book.
The 19th Surgeon General's report on The Health
Consequences of Involuntary Smoking is published,
officially acknowledging and emphasizing
the harmful effects of secondhand smoke.
Congress prohibits smoking on domestic
flights of less than two hours.
Aspen, Colorado becomes the first city in the
United States to require smoke-free restaurants.
The RJ Reynolds tobacco company debuts the
Joe Camel character in its U.S. advertisements. This
cartoon character goes on to hook millions of kids on Camel
California voters approve Proposition 99,
which increased the cigarette tax by 25 cents
and dedicated some of the revenue to create the
first comprehensive statewide tobacco control
smoking on all domestic airlines.
San Luis Obispo, Calif. becomes the first
city in the world to eliminate smoking in all public
buildings, including bars and restaurants.
The EPA classifies Environmental Tobacco Smoke
as a "Group A" carcinogen, the most dangerous class
Seven tobacco company executives testify before
Rep. Henry Waxman's (D-CA) congressional committee
that they do not believe nicotine is addictive.
The FDA asserts jurisdiction over tobacco products
by declaring nicotine a drug. President Clinton approves this
proposal in 1996. In 2000, the U.S. Supreme Court rules that FDA
could not assert authority over tobacco products without being
given the power to do so by Congress.
The Campaign for Tobacco-Free Kids is established.
RJ Reynolds agrees to end the use of "Joe Camel," after years of pressure and evidence that
the cartoon character appealed to youth. A study published
in JAMA showed that by age six nearly as many children
could correctly respond that "Joe Camel" was associated
with cigarettes as could respond that the Disney Channel
logo was associated with Mickey Mouse.
Tobacco companies launch "anti-smoking"
campaigns that are found to make kids more likely to smoke.
California eliminates smoking in bars. This law, along with the law
eliminating smoking in restaurants and most other public
places, makes California the first state to pass a
comprehensive statewide smokefree air law.
Attorneys General from 46 states and the tobacco industry
reach the landmark Master Settlement Agreement to reimburse
state government for billions of dollars in tobacco-related health care costs.
The Department of Justice announces it is suing the
tobacco industry under the RICO (Racketeer Influenced and
Corrupt Organizations) statute – the same statute used to
prosecute the Mob – claiming the tobacco industry engaged in
a "coordinated campaign of fraud and deceit."
Legacy, as part of the Master Settlement Agreement between major tobacco companies, 46 US states, the District of Columbia and five US territories, is established.
national truth ® youth anti-smoking campaign launched and contributes to significant reductions in youth smoking.
Settlement reached ending the use of the "Kool MIXX" campaign that targeted African Americans by celebrating hip hop and African American culture.
The Surgeon General says the "debate is over" -- secondhand smoke causes serious disease and premature death.
Ruling in the Justice Department's lawsuit, a federal judge finds that the tobacco industry had lied for 50 years and deceived the American public on health issues and marketing to children.
President Obama signs legislation granting the U.S. Food and Drug Administration regulatory authority over tobacco products.
FDA prohibition of flavored cigarettes goes into effect.
President Obama signs the Patient Protection and Affordable Care Act into law. The law includes important provisions that will expand tobacco cessation benefits and provides funds to prevent and reduce tobacco use.
The Food and Drug Administration reveals the new graphic warning labels that are set to appear on cigarette packs starting in 2012. In response, the tobacco industry filed lawsuits challenging the new warning labels. The new labels have yet to be implemented.
The Centers for Disease Control and Prevention launches the first ever federal government paid media advertising campaign encouraging people to quit smoking, Tips from Former Smokers, which features real people living with diseases caused by smoking.
RJ Reynolds returns to magazine advertisements for its Camel brand.