2014 Awards and Honorees
Our 2014 Champion Award recipient is Larry J. Merlo, President and CEO of CVS Caremark Corporation. When CVS decided to end the sale of tobacco products in their stores, it demonstrated the bold leadership needed from all segments of our society to accelerate progress against tobacco and ultimately end the tobacco epidemic for good. It was one of the strongest actions any business has ever taken to address the enormous public health problems caused by tobacco use.
CVS's decision will reduce the availability of cigarettes and other tobacco products and sends an unmistakable message to all Americans, especially children, that tobacco use is uniquely harmful and socially unacceptable.
We want to thank CVS for recognizing that selling tobacco products — the number one cause of preventable death — is fundamentally incompatible with their commitment to improving the health of its customers. We hope other pharmacies and indeed all retailers will follow CVS's example.
Youth Advocates of the Year
Each year the Campaign for Tobacco-Free Kids honors the accomplishments of outstanding young people who are among today's most effective leaders in tobacco control. Our award-winning Youth Advocates have excelled at promoting tobacco prevention at the local, state, national and international level. We celebrate their achievements each spring before an audience of more than 450 business, philanthropic, and government leaders.
The Judy Wilkenfeld Award for Tobacco Control Excellence
When Judy Wilkenfeld died on May 24, 2007, the world lost an incomparable advocate of tobacco control. Judy worked tirelessly to reduce tobacco's toll for more than 20 years, first as a public official and then as a leader of the Campaign for Tobacco-Free Kids international efforts. Among her many accomplishments, Judy played an integral role in the development and adoption of the Framework Convention on Tobacco Control (FCTC) and the emergence of the Framework Convention Alliance.
Her expertise and devotion forever changed the world of tobacco control. But Judy's true impact extends far beyond her professional achievements. Judy was unique in the way she respectfully treated colleagues, and in the way she brought them together. Judy touched favorably upon the lives of all who knew her, and served as a role model to many.
In Judy's honor, the Campaign established the Judy Wilkenfeld Award for International Tobacco Control Excellence, which is given annually to an advocate from a low- or middle-income country who has worked to significantly reduce tobacco use through policy advocacy and exemplifies the traits for which Judy was known.
Our 2014 winner was Dmitriy Yanin of Russia.