About the Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco.

We work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.

To achieve our mission, we:

  • Promote public policies proven to reduce tobacco use and exposure to secondhand smoke. These include higher tobacco taxes, comprehensive smoke-free laws, well-funded tobacco prevention and stop-smoking programs, and tough regulation of tobacco products and marketing.

  • Expose and counter tobacco industry efforts to market to children and mislead the public.

  • Strengthen tobacco control efforts in the United States and worldwide by providing support and information to our many partners.

  • Mobilize organizations and individuals to join the fight against tobacco.

  • Empower a tobacco-free generation by fostering youth leadership and activism.

  • Inform the public, policy makers and the media about tobacco's devastating consequences and the effectiveness of the policies we support.