The R.J. Reynolds Tobacco Company this year is celebrating the 100th birthday of its Camel cigarettes. But a century of death and disease is nothing to celebrate:
- Cigarette smoking is the No. 1 cause of preventable death in the U.S. It kills 443,000 Americans and costs $96 billion in health care bills each year.
- 90 percent of adult smokers began at or before age 18, and another 3,500 U.S. kids smoke their first cigarette each day.
- Camel has a long history of marketing cigarettes to kids — and getting in legal trouble for it. Camel even targeted kids with a cartoon character, Joe Camel.
- Camel is one of the three most popular cigarette brands among youth.
Help us spread the word that Camel's 100th birthday is no reason to celebrate by sharing an unhappy birthday card to Camel. By sharing a card, you can help fight Big Tobacco and expose Camelís deadly legacy.