Director, Digital Engagement


The Campaign for Tobacco-Free Kids seeks a Director of Digital Engagement to develop and implement digital strategies that advance the organization’s policy advocacy, fundraising and communications/marketing objectives.

The ideal candidate is a seasoned professional capable of identifying and utilizing digital tools and tactics to best achieve the advocacy and fundraising goals of the Campaign for Tobacco Free Kids.  This is a highly collaborative position, working closely with advocacy, communications, development and other departments, so the ideal candidate should be skilled at coordinating inter-departmental teams and managing multiple priorities in a fast-paced campaign environment. The Director of Digital Engagement will take the lead in developing and testing creative models for engaging supporters to win campaigns, and will play a leadership role in growing digital capacity in both campaigning and fundraising. This position reports to the Executive Director.


  • Conduct a strategic review of the organization’s current digital operations and provide recommendations on strategies, tools and tactics to best achieve organizational objectives.
  • Develop and implement social media and other digital strategies/campaigns to advance policy advocacy, development and communications/marketing objectives, including maximizing revenue and online activism for the Campaign for Tobacco Free Kids.
  • Manage work of interdepartmental team, responsible for carrying out digital activities.
  • Write, edit and manage development of content for digital activities (e.g., multimedia content for social media platforms, action alerts, donor appeals, and other electronic grassroots communications, web microsites).
  • Work with Executive Director and Development and Marketing staff to develop and implement digital marketing and fundraising plan and materials.
  • Work collaboratively with partner organizations’ staff to ensure coordination of strategies and activities.
  • Manage relevant budgets, consultants and vendors.
  • Perform other duties as assigned.


  • Bachelor’s degree and minimum 5 years of experience in digital/grassroots organizing for political or policy advocacy campaigns.
  • Experience with and knowledge of relevant digital and grassroots technologies and platforms
  • Experience building and managing digital fundraising programs for grassroots advocacy organizations.
  • Strong leadership, management and organizational skills
  • Ability to work collaboratively on inter-departmental teams and manage multiple projects in a fast-paced environment.
  • Excellent oral and written communications skills, and
  • Commitment to the issue of tobacco control.


To apply for this position, please email a cover letter, resume, and salary history and writing sample to: .(JavaScript must be enabled to view this email address).  Please reference the position code DDE: 03 in the subject line of your email.  Resumes will be accepted until the position is filled.

The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity.
The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world.  We advocate for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.  Our mission is to eliminate the death and disease caused by tobacco and create a future in which every child is tobacco-free.


How You Can Help

  • Join Our Fight
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  • Donate
    Help us protect children from tobacco addiction and save lives.

Tobacco by the Numbers

  • 443,000: Annual tobacco-related deaths in U.S.
  • $96 billion: Annual tobacco-related health care costs in U.S.
  • Six million: U.S. kids alive today who will ultimately die from smoking
  • Five million+: Annual tobacco-related deaths worldwide
  • 600,000: Annual deaths worldwide caused by secondhand smoke
  • One billion: Worldwide deaths from tobacco this century unless urgent action is taken