Director of Digital and Grassroots Strategy


The Campaign for Tobacco-Free Kids seeks a Director of Digital and Grassroots Strategy to develop and implement social media and grassroots strategies that advance the organization’s policy advocacy, fundraising and communications/marketing objectives.

The ideal candidate is a seasoned political or policy advocacy campaigner capable of identifying and utilizing the organizing tools and tactics that can best achieve organizational goals. This is a highly collaborative position that works closely with advocacy, communications, development and other departments, so the ideal candidate should be skilled at coordinating inter-departmental teams and managing multiple priorities in a fast-paced campaign environment.


  • Conduct a strategic review of the organization’s current social media and grassroots operations and provide recommendations on strategies, tools and tactics to best achieve organizational objectives.

  • Develop and implement social media and grassroots strategies/campaigns to advance state and federal policy advocacy efforts, support fundraising efforts and raise the visibility of the organization and the tobacco issue.

  • Hire and manage field organizers in targeted states to implement grassroots activities in support of federal policy campaigns.

  • Assist VP State Issues and Regional Advocacy Directors, in conjunction with local coalition partners, in recruitment and management of field organizers for state policy campaigns.

  • Write, edit and manage development of content for social media and grassroots activities (e.g., multimedia content for social media platforms, action alerts and other grassroots communications, web microsites).

  • Work with Executive Director and Development and Marketing staff to develop and implement digital marketing and fundraising plan and materials.

  • Work collaboratively with partner organizations’ grassroots staff to ensure coordination of strategies.

  • Manage relevant budgets, consultants and vendors.

  • Perform other duties as assigned.


  • Bachelor’s degree and minimum 7 years of experience in digital/grassroots organizing for political or policy advocacy campaigns

  • Experience with and knowledge of relevant digital and grassroots technologies and platforms

  • Strong leadership, management and organizational skills

  • Ability to work collaboratively on inter-departmental teams and manage multiple projects in a fast-paced environment

  • Excellent oral and written communications skills

  • Commitment to the issue of tobacco control


To apply for this position, please email a cover letter, resume, and salary history and writing sample to: .(JavaScript must be enabled to view this email address). Please reference the position code DDGS: 03 in the subject line of your email. Resumes will be accepted until the position is filled.

The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity.

The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. We advocate for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke. Our mission is to eliminate the death and disease caused by tobacco and create a future in which every child is tobacco-free.


How You Can Help

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Tobacco by the Numbers

  • 443,000: Annual tobacco-related deaths in U.S.
  • $96 billion: Annual tobacco-related health care costs in U.S.
  • Six million: U.S. kids alive today who will ultimately die from smoking
  • Five million+: Annual tobacco-related deaths worldwide
  • 600,000: Annual deaths worldwide caused by secondhand smoke
  • One billion: Worldwide deaths from tobacco this century unless urgent action is taken