The Campaign for Tobacco-Free Kids (CTFK) seeks nominations and applications for a strategic, seasoned, and proactive Associate Director of International Communications to play a leading role in CTFK's efforts to improve the reach and quality of media coverage aimed at reducing tobacco use and its deadly impact worldwide. CTFK is a leading civil society organization dedicated to the fight to reduce tobacco use and its deadly toll in the United States and around the world. Qualified candidates will understand and have proven experience utilizing the media as a critical component of policy advocacy campaigns, providing technical support and capacity building to organizations in the strategic use of media in advocacy, and will be a strategic partner to CTFK colleagues and civil society organizations in selected countries in preventing the devastating health impacts of tobacco use.
The new Associate Director will play an important role in supporting and training NGO partners in specific low- and middle-income countries to improve the quantity and quality of media coverage in those countries, as well as improving the capacity of the media to report on tobacco control and related issues. S/he will assist organizations and networks in the selected countries to develop and implement media advocacy strategies and implement programs such as journalism fellowships and workshops. This position is based in Washington, DC and is open to US citizens and other applicants possessing work visas permitting long-term, permanent employment in the US.
The Campaign for Tobacco-Free Kids is being assisted in the search by Tracy Welsh and Carolyn Ho of the Nonprofit Professionals Advisory Group.
The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. CTFK envisions a future free of the death and disease caused by tobacco. As a non-governmental organization based in Washington, DC, CTFK promotes public policies that have been proven to reduce tobacco use and exposure to secondhand smoke, including higher tobacco taxes, comprehensive smoke-free laws, strict bans on tobacco advertising, promotion and sponsorship, and graphic warning labels on tobacco products. Internationally, CTFK supports governments and non-governmental organizations in promoting and implementing these policies in low- and middle-income countries where more than 80 percent of tobacco-related deaths will occur in the coming decades.
CTFK has been designated as one of five partner organizations to coordinate activities under the Bloomberg Initiative to Reduce Tobacco Use, working with governments and non-governmental organizations to implement effective measures to reduce tobacco use. CTFK has active initiatives in low- and middle-income countries around the world where the highest rates of tobacco use are found including Indonesia, China, India, Bangladesh, and Russia, in addition to its longstanding program in the United States. CTFK achieves its goals through close partnership with a team of staff and consultants internationally as well as select grantees charged with specific policy and advocacy goals in target countries.
Global statistics on tobacco-related deaths are astonishing. The worldwide death toll is at more than five million people each year and climbing. Without urgent action, tobacco will kill one billion people in the 21st century. Tobacco use also costs governments an estimated $500 billion each year in health care expenditures, productivity losses, fire damage, and other costs.
Opportunities and Challenges
The new Associate Director of International Communications will report to and work closely with the Director of International Communications in Washington, DC to develop media programs in support of tobacco control policy objectives and organizations in selected countries. S/he will serve as both strategist and consultant to regional and country teams, grantees, and key partners to further the advocacy goals and communications objectives. Key areas of focus for the position include:
Strategic Leadership and Consulting
In close partnership with the Director of International Communications, the Associate Director will develop, implement, and support media advocacy strategies in partnership with NGOs and NGO networks in a portfolio of selected low- and middle-income countries of focus, to include a subset of China, India, Bangladesh and Latin America;
S/he will collaborate with CTFK’s country-focused teams and other working groups to efficiently and creatively craft and implement media strategies in support of CTFK’s and local NGO’s objectives; S/he will assess the media landscape, capacity, and opportunity in portfolio countries and leverage that analysis in partnership with CTFK staff and consultants on the ground and in DC, and will evaluate and measure progress against annual work plans;
The Associate Director will seek opportunities to collaborate with country-focused communications staff from other organizations in the Bloomberg Initiative to enhance and capitalize on shared goals and initiatives.
Training and Capacity Building
With a keen understanding of the media landscape internationally, the new Associate Director will increase the capacity and responsiveness of NGOs in portfolio countries to conduct effective media advocacy, in part by providing training programs, technical expertise, annual planning, and timely consultation;
S/he will expertly implement and facilitate methods to increase the capacity of the media in portfolio countries to report on tobacco control, including journalism workshops, fellowships, and other programs;
The new Associate Director will work in close partnership with other areas of the international division with particular attention paid to ensuring strong integration of strategy and coordination of activities with the international research and legal teams in portfolio countries, ensuring the highest level of support and expertise to in country teams. Additionally, s/he will provide support to CTFK’s grants program and grantees in the grant review, negotiation, and implementation phase providing key input on the media elements of grants;
S/he will oversee relationships with and output of communications agencies and consultants, including PR agencies and media monitoring vendors in countries; S/he will draft, edit and oversee production of press releases, reports, brochures and other communications materials as needed.
The new Associate Director will develop and monitor budgets for country-specific media advocacy programs .
QUALIFICATIONS OF THE IDEAL CANDIDATE
The new Associate Director will be motivated by the opportunity to influence public policy for the betterment of people in middle- and low-income countries and be experienced in the use of media as a component of campaigns to advocate for policy change and implementation. S/he will possess demonstrated experience training and supporting others to successfully utilize the media as a component of policy advocacy campaigns. The ideal candidate will possess many of the following professional and personal abilities, attributes, and experiences:
Proven experience using the media as a tool for policy change with a deep understanding of the elements of both campaign development and implementation paired with ability to leverage the power of civil society to achieve policy change goals;
A broad client-service centered approached gained from experience in media strategy and public relations, and/or particular experience serving NGO clients in a consulting relationship.
Demonstrated ability to develop and implement media (including social media) and communications strategies in support of policy change and implementation in low- and middle-income countries; Keen ability to assess the areas for increased capacity and technical assistance.
Minimum seven years relevant experience in media relations, public relations, consulting or advocacy campaigns.
Excellent writing, speaking, and editing skills in English; fluency in a language other than English (especially Bangla, Chinese or Spanish) is highly desirable but not required.
Experience working at the international level and in cross-cultural settings; Ability and desire to travel overseas periodically.
Flexibility, focused organizational skill, and good humor required to handle multiple tasks in fast-paced environment; Strong project management skills, fine attention to details, and ability to deliver project goals in a timely fashion.
Consultative and collaborative approach; comfort working across a large and complex international NGO on complex policy issues.
More information about the Campaign for Tobacco-Free Kids may be found at: http://global.tobaccofreekids.org.
The Campaign for Tobacco-Free Kids is an Equal Opportunity Employer and welcomes applications from individuals who will contribute to its diversity.