The Vietnam National Tobacco Corporation, a government owned tobacco company, holds almost half (44 percent) of the cigarette market share. International tobacco companies hold over 37 percent of the cigarette market share in Vietnam. In 2008, British American Tobacco led with 28 percent of market share, followed by Imperial Tobacco (8 percent), Philip Morris International (1.5 percent), and Japan Tobacco (0.4 percent). In Vietnam, more than 81 billion cigarettes were sold in 2008.
Vietnam ratified the WHO Framework Convention on Tobacco Control on December 17, 2004.
Smoke-free environments: Smoking is completely banned in health and educational facilities, and on public transport and other indoor working areas. Smoking is banned in other public places, however the law allows for these areas to have designated smoking rooms.
Advertising, promotion and sponsorship: Vietnam has a nearly comprehensive ban on tobacco advertising, promotion and sponsorship. Tobacco advertising in international TV, radio, and print media is still allowed.
Warning labels: Currently, warning labels are text-only and cover 30 percent of the front and 30 percent of the back of packages.
Tobacco taxes: Tobacco taxes in Vietnam are below the rate recommended by the World Bank (from 65 percent to 80 percent of retail price) that is commonly present in countries with effective tobacco control policies.
National Tobacco Control Policy, 2000-2010
— regulates all tobacco products and sets national tobacco control objectives
Law on Protection of People’s Health, 1989
— regulates smoke-free areas
Government Decree No. 119/2007, July 18, 2007
— regulates the manufacturing of tobacco products