International tobacco companies dominate the market, holding approximately 90 percent of the cigarette market share in Ukraine. In 2008, Philip Morris International led with 32 percent of market share, followed by Japan Tobacco (25 percent), Imperial Tobacco (20 percent) and British American Tobacco (13 percent). In Ukraine, more than 123 billion cigarettes were sold in 2008.
Ukraine ratified the WHO Framework Convention on Tobacco Control on June 6, 2006.
Smoke-free environments: As of January 1, 2011, smoking is completely banned in healthcare and educational facilities, and on public transport. Smoking is also banned in other indoor workplaces and public places, however the law allows for these areas to have designated smoking rooms. Sub-national jurisdictions can establish stricter regulations.
Advertising, promotion and sponsorship: Tobacco advertising is banned on television, radio and on outdoor billboards. However, all other forms of marketing are allowed, including tobacco sponsorship and promotion.
Warning labels: Currently, warning labels are text-only and cover 30 percent of the front and 30 percent of the back of the package. In 2009, a law passed mandating graphic warning labels to cover 50 percent of the front and 50 percent of the back of the package.
Tobacco taxes: Tobacco taxes were raised three times in 2008 and 2009, however prices are still relatively low. Tobacco taxes in Ukraine remain below the rate recommended by the World Bank (from 65 percent to 80 percent of retail price) that is commonly present in countries with effective tobacco control policies.
Law of Ukraine on State Regulation of Production and Turnover of Ethyl Alcohol, Cognac and Fruit spirits, Alcoholic Drinks and Tobacco Products, No. 481/95, 1995 (amended 2002)
— Article 11 - regulates labeling
— Article 15 - regulates tobacco trade
Law of Ukraine on Advertising, No. 270/96-VR, 1996, (amended 2003)
— Article 21 - regulates tobacco product advertising
Law of Ukraine on Amending some Laws on Alcohol and Tobacco Products Production Licensing and Excise Duties, No. 374-V, effective 1 July 2007.