The Thailand Tobacco Monopoly (TTM) dominates the tobacco market in Thailand. TTM is a state-owned enterprise and is the only domestic tobacco producer in Thailand. In 2008, TTM held 67% of the total cigarette market. Philip Morris International ranked second with a market share of 27 percent, followed by British American Tobacco (3 percent), and Japan Tobacco (0.5 percent.) In Thailand, more than 38 billion cigarettes were sold in 2008.
Thailand ratified the WHO Framework Convention on Tobacco Control on November 8, 2004.
Smoke-free environments: In Thailand, smoking is banned in all indoor public places, including restaurants and bars. Bangkok's Suvarnabhumi Airport is the only public area where a smoking zone is allowed inside.
Advertising, promotion and sponsorship: All forms of tobacco advertising, promotion and sponsorship are banned.
Warning labels: Thailand was one of the first countries to implement graphic health warnings. In 2010, warning labels were increased from 50 percent to 55 percent. Graphic warnings cover 55 percent of the front and 55 percent of the back of packages.
Tobacco taxes: The government increases tobacco taxes every year. As a result, cigarette taxes and prices remain relatively high compared to other countries in the region.
Tobacco Products Control Act, B.E. 2535, A.D.1992
— Sections 8; 9; and 10