British American Tobacco dominates the Brazilian cigarette market with 86 percent of the cigarette market, followed by Philip Morris International with almost 10 percent of the market. In 2008, over 90 billion cigarettes were sold in Brazil. Illicit trade is a major problem and accounted for approximately 28 percent of total sales (legal and illegal) in 2008, equivalent to nearly 36 billion cigarettes.
Brazil ratified the WHO Framework Convention on Tobacco Control on November 3, 2005.
Smoke-free environments: Brazil has a national ban on smoking in public transport. Smoke-free laws can be established at the sub-national level. In 2009, São Paulo banned smoking in all indoor public places, including restaurants and bars. São Paulo is the largest state in Brazil with a population of more than 40 million people.
Advertising, promotion and sponsorship: Brazil bans tobacco product sponsorship of cultural and sporting events and most forms of direct advertising and promotion. Tobacco companies are still able to advertise through point-of-sale advertisements and promotional discounts.
Warning labels: Tobacco products must carry a graphic warning covering 100 percent of one side of a package. In practice, graphic health warnings appear on the back side of packages. Brazil was the first country in the world to ban misleading descriptors such as "light" and "low-tar."
Tobacco taxes: Despite a recent increase, tobacco taxes in Brazil remain below the rate recommended by the World Bank (from 65 percent to 80 percent of retail price) that is commonly present in countries with effective tobacco control policies.
Government Agencies & Organizations
National Health Surveillance Service Agency (ANVISA)
Resolution - RDC no 15, of January 15, 2003
– Regulates tobacco product advertising
Resolution - RDC no 46, of March 28, 2001
– Regulates tar and nicotine levels
Resolution - RDC no 335, of November 21, 2003
– Regulates tobacco warning labels
Resolution - RDC no 346, of December 2, 2003
– Regulates the listing of tobacco products
Law 10.167 - December 27, 2000
– Provides for restrictions on the use and advertising of smoking products